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Item Details
Title: RELATIONSHIP MARKETING - STRATEGY AND IMPLEMENTATION
TEXT AND CASES
By: Martin Christopher, Moira Clark, Helen Peck
Format: Hardback

List price: £40.99
Our price: £40.99
ISBN 10: 0750636262
ISBN 13: 9780750636261
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
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Stock: Currently 0 items in stock
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Pub. date: 13 May, 1999
Series: CIM Professional Development S.
Pages: 509
Description: Arranged in six sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. It provides readers with insights into marketing in the 21st century.
Synopsis: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside "Relationship Marketing": bringing quality, customer service and marketing together' and "Relationship Marketing for Competitive Advantage": winning and keeping customers', this new title provides readers with insights into marketing in the 21st century. A major addition to relationship marketing literature, it supports the relationship marketing titles that we already publish successfully. The author team is amongst the UK's leading authorities in the sector.
Illustrations: illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Non-returnable
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