Cause for Concern: Results-Oriented Cause Marketing
Results-Oriented Cause Marketing
ISBN: 9780324311303
Format: Hardback
Publisher: Thomson South-Western
Cause-related marketing (CRM) refers to innovative partnerships that provide income for non-profit organizations while promoting a positive image for participating businesses. Aimed at executives and marketing professionals, this text outlines the benefits of these partnerships and presents several case studies illustrating how they work. Consultan More
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The cause marketing process partners a charitable organization with a business organization and results in benefits for the three key stakeholders: charity, business, and customer. The charity get income it would not normally receive. The business is partnered with a charity and is viewed in a positive light while serving more customers. The customeras cause or charity receives funds that it would not ordinarily get. Cause for Concern describes how this process works.
